Two years ago, Carol and I were watching the Celebrity Apprentice TV Show. As usual, I was about half interested in the show and half interested in a magazine I was reading. At the end of the show a preview appeared and I heard the announcer say the name Jeffrey Hayzlett. I thought to myself I know that name. At least I thought I did.
I knew a Jeff Hayzlett – not a Jeffrey. Nevertheless I went into the search mode and after a couple of searches I realized that “Jeffrey Hayzlett – a.k.a Jeff, is the same Jeffrey Hayzlett that I knew from Warner Robins, GA. Small World.
Jeff’s younger brother Billy and I were best friends in junior high school. I remember Jeff from there. As I recall, he was a tall skinny kid with a great smile and he had knack for attracting the pretty girls at our school. He was a good football player too. Jeff always had a smile on his face and he was one of those people that you knew was going to “do things in life”.
I must say that I didn’t recognize him when I saw him on the show. After the 9th or 10th grade Jeff moved. Moving in 1978 is a lot different from moving in 2010. There wasn’t a Facebook or a Myspace to keep in touch – I don’t even think there was email.
I found Jeff’s profile on Facebook about a year ago when I signed up for an account. I was hesitant at first to friend request him, it had been so many years since I saw him. He accepted my request and I was not only able to reconnect with Jeff, but also with Billy and their sister Susan.
I have followed Jeff’s accomplishments and his career highlights. He has achieved much success throughout his career. He has written a book called “The Mirror Test” that is a best seller. “The Mirror Test’ is listed on the Amazon 100 list and the book reviews have been fantastic.
What I admire the most about Jeff is his approach to business and to life. He is a person that is “out there” and “in your face”. Jeff’s not afraid to take chances and the excitement he displays for the projects he is working on is genuine.
I am attaching his bio from his publicist Mark Bonacorso for you to read. This week’s “Person of the Week” is Jeffrey Hayzlett.
JEFFREY W. HAYZLETT
Author, Thought Leader, & Cowboy
Jeffrey Hayzlett served as the Chief Marketing Officer, to one of the most iconic world brands, Kodak, where he helped to lead one of the biggest turnarounds in business history. Named by Forbes Magazine, as the “Celebrity CMO,” for his numerous television and public appearances, Mr. Hayzlett was responsible for the Kodak’s worldwide marketing operations including the design and implementation of all marketing strategies, investments, policies, and processes. He led the company’s efforts for Strategy and Planning, Marketing Programs, Marketing Network Operations, Brand Development and Management, Business Development, and Corporate Sponsorships. He was also responsible for the company’s Corporate Communications, Public Relations and Public Affairs organizations.
Hayzlett is the author of the best selling book entitled, “The Mirror Test” and speaks frequently around the world on business growth, communications, and marketing, including keynotes at events such as The Economist Marketing Summit, adTech, THE Conference on Marketing, the 140 Character Twitter Conference, CMO Summits, Mobile Marketing Forum, Digital Life Design Conference, Photo Marketing Association Conference, Direct Marketing Association Leadership Forum, and National Postal Forum. He is cited as a leading marketing expert in numerous books, magazines, and newspapers worldwide, and is a frequent television guest and commentator, having appeared on shows including CNBC’s The Big Idea with Donny Deutsch, Fox Business News, and NBC’s Celebrity Apprentice with Donald Trump.
He has received numerous global marketing and business awards and honors, including the Frost & Sullivan Lifetime Achievement Award for marketing. He was named “Business to Business Marketer of the Year” by BtoB Magazine and “Direct Marketer of the Year” by the University of Akron Taylor Institute for Direct Marketing. In 2008, Mr. Hayzlett was inducted into the College of Business Administration Direct Marketers Hall of Fame. In June 2009, he was awarded the prestigious “G.D. Crain Jr. Award for Marketing Excellence” and inducted into the BMA Hall of Fame at the Business Marketing Association’s annual conference. Previously, the U.S. Small Business Association named him “Entrepreneur of the Year.”
In the graphic arts industry, Mr. Hayzlett has been honored as the International Business Person of the Year Award by the International Printers’ Network (IPN); received The British Association for Print and Communication (BAPC) Honorary Life Member award; was given the National Association of Quick Printing (NAQP) Industry Award of Distinction; and most recently was awarded the prestigious Earl I. Sundeen Award from the International Graphic Arts Education Association (IGAEA).
Mr. Hayzlett currently sits on the Business Marketing Association (BMA) board of directors and is a past chairman of BMA. He is a member of the advisory board of the CMO Council, chairman of the Sales and Marketing Executives International (SMEI) Foundation for Marketing Education, a permanent trustee of the SMEI Academy of Achievement Sales and Marketing Hall of Fame, and a two-term past chairman of SMEI. He serves on Sales & Marketing Management Magazine’s 2009 Editorial Advisory Board. Mr. Hayzlett remains a trustee of Pi Sigma Epsilon National Education Foundation, an international sales and marketing fraternity.
Mr. Hayzlett has years of international marketing, sales, and customer relations management experience. He joined Kodak in April 2006 as Chief Marketing Officer and Vice President of the Graphic Communications Group (GCG). In this role, he was responsible for leading all marketing activities for the business, including product positioning, segment marketing, branding, marketing communications, customer development, business research, marketing strategy, and business development activity. He became Chief Business Development Officer in September 2007 and CMO in November of 2008 and was responsible for Brand Development and Management, Market Development, Corporate and Product Public Relations, Communications and Public Affairs, Corporate Sponsorships, Business Development, Corporate Relationships and Partnerships, and Marketing.
Prior to joining Kodak, he led a private business development and public relations firm specializing in the technology and visual communications industries. He also held senior management positions in strategic business development and marketing at several companies, including Cenveo, Webprint, and Colorbus, Inc., and served in staff positions in the United States Senate and House of Representatives.